Introduction: Over the last few years we have seen internet technology improving at a dramatic pace, from the introduction of broadband to the success of wireless connections. People now have the ability to discover new worlds from the comfort of their own living room. As broadband speeds have got faster, we have seen the introduction of 3D virtual worlds. All that is needed is; a computer, broadband and your imagination will take care of the rest.

Virtual Reality: Virtual worlds allow the broadband user to recreate a virtual replica of them. Once created, the user can go out for a stroll, spend their virtual money on items like clothing and meet new people; some virtual worlds even allow the ability to fly, making a visit to a new country as easy as a stroll in the park.

Virtual Marketing: The growth in popularity has risen at such a level that virtual marketing has been formed. Last year (2006), a company called Millions of Us was founded, this is an agency specialising in virtual world marketing and communication campaigns. The agencies clients include the likes of Warner Bros, Intel, and Microsoft.

Read the rest of this entry »